Most of the “rules” about writing ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind, and you’ll be publishing great blog content that attracts prospects and customers in your niche.
1. Write with the reader in mind. Remember WIIFM? It’s marketing jargon for What’s in it for me? That is what you should keep in mind. Your reader will read your post looking for what’s in it for them.
two. Make it valuable and valuable. Don’t waste people’s time. If you have nothing to say, no problem, many other people do. So share their articles, do an interview, check out a book.
3. Correct looking for glaring typos and grammatical errors. You wouldn’t leave the house with dirty hair or without a sock, so why are you posting misspellings? Respect your readers by polishing your stuff.
Four. Keep it short and simple Dear. (KISS). Most of the people are scanners. You may have a lot to say and find it interesting, and you may be. But people read online and out of time. Get to the point quickly. Publishing short articles more frequently is a better format than publishing long articles every few weeks.
5. Keep it animated Make it nimble and elegant. Even if you are not a born writer, you can write for your blog. Just write as if you are talking to your friend … or yourself! Remember, however, get to the point quickly. Keep in mind the journalist’s rule of the 5 questions in the first paragraph: who, what, why, when and where.
6. Link often. This builds credibility and positions you as an expert in your field. People don’t have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of partners who will in turn link to your blog.
7. Use keywords frequently. This will help you stay on purpose and search engines will love your blog. Your ranking will go up. This is one of the reasons we ask that you write your purpose statements before starting your blog. The clearer your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords appear, the better your search engine results will be.
8. Write clearly (short sentences, only one concept per sentence). No double talk or jargon; no more than one idea in a sentence, don’t make your readers have to think about its meaning. Feed them with a spoon. Use commas and hyphens generously.
9. Write as you speak. It’s okay to use common speech expressions.
Don’t even go there …
Now I ask you …
I will love it …
(And remember the age group of your readers …)
10. Use a clear title, And don’t be afraid to make bold statements (but don’t mislead people either). Make it fancy and use keywords. Example: Ex-Techno-Weenie Masters HTML code
BONUS: After writing a post and BEFORE pressing the Save button
Use this checklist to ask yourself some questions as you read the typos and grammar:
__ Is the topic clear to someone who only reads the headline?
__Does the opening paragraph say who and what the story is about and why should the reader be concerned about it?
__ Is the angle you used likely to sound newsworthy?
__ Would anyone who knows absolutely nothing about this topic understand this post?
__ Is the post jargon-free?
__ Is it written in a journalistic style and do you strive to be objective?
__ Have you peppered your headline and post with keywords and phrases that will appeal to search engines?
__ Did you remember to ask your readers a question at the end, or something to encourage readers to comment?
__ Did you remember to write with the reader in mind, always keeping WIIFT in mind? (What’s in it for them?)