Whether you have an ongoing food business or are just starting out, purchasing a display refrigerator will be one of your best business decisions. This is the only equipment that can help you sell your food on your own.
However, you must decide what you will use it for, unless you can afford to buy several. If not, start with one. You can use it to display drinks or food. It may be better to buy one to display food, since drinks can be chilled in the kitchen, and people usually already know which drinks they prefer.
Also, when your customers see what you have to offer right before their eyes, it could trigger that kind of “hungry eye” situation where the customer would want to try as much food as they can afford and eat.
Select the display refrigerator that best suits your needs. You can choose between a sliding door or a hinged door. There are even swing doors for cold cuts and meats, but these are more difficult to operate.
You can even add some enhancements to your business name decals or anything else that can make the display fridge look more attractive. The thing to keep in mind if you plan to do this is to allow the focus to be on the food and not the decorations.
Another advantage of having a cooler is keeping food cool while viewing. Not only do they make people want to eat them knowing they stay fresh, but you as the owner get a longer shelf life on your food. Sizes, you have a selection from the mini screens to the rather larger floor to ceiling type of screens. Check your store layout to help you decide what size would fit and not overwhelm the restaurant.
Tips for Buying Your Cake Display Refrigerator
A display fridge for cakes is different from a display fridge for drinks or meat products. Cake display equipment is more elegant and is designed to be placed in a visible and strategic place in your store. It also has layers, grids and a very presentable interior to make your cakes look appetizing and expensive.
To help you sell cakes, you should try to get one of these cake coolers. Choose one that will complement your interior. It doesn’t have to be big, as long as it can fit all of your desserts that need to chill on the inside. This is their main marketing strategy to sell their cakes. If a person likes the way your cakes are decorated, they will buy a slice or the whole cake. But you need to display them correctly. In this case, presentation is the key to selling your baked goods.
Choose your display fridge based on the design. Most designs border stainless steel glass top coolers. Capacity may vary depending on the number of trays or compartments you may have. You can enhance the screen by adding some decoration to make it look prettier. Some have used fresh fruits, cake decorations, flowers, etc. to add a bit of flavor to your display. However, keep it as simple as possible as the focus should be on the cakes and not the decorations.
Be sure to clean the fridge often. Bacteria can thrive in cold temperatures, and any spills or bits of frosting left in the refrigerator could lead to bacterial growth. You should clean both the inside and the outside to make sure it looks presentable and clean. No one will buy your cakes if the display case looks scruffy.
When buying your display equipment, try to stick to new units as they are covered by a full warranty. It will help you if you experience a problem 6-8 months after you buy it. This shouldn’t be the case if you bought a trusted brand, but it has been known to happen.
