Pricing considerations are important to the internet marketer. In the long run, the main thing you need to do is give your customer good value for a good price. If you never disappoint the client, if you give him everything he is looking for and more, he will not argue with you for paying a fair price. Customers know the value. It’s up to you to deliver it.
For future sales, it is important to listen to your current customers. If they have complaints or valuable comments, listen to them. Perhaps offer a special discount to particularly loyal customers. These are your most valuable people. They have already bought you. They trust you. Think about them and what value you can return to them and continue to give them. Stay in touch with them. Keep offering them more of what they want.
Sometimes the new online marketer is tempted to sell their products at a very low price. One problem with going too low or promising too much is that you get a lot of “gift seekers.” These are people looking to get as much as they can for free, with as little work as possible. They become a burden to those around them. They can become a burden to your business. They can be the customer who constantly complains or the one who always returns something. You do not want to attract these types of people. They drain time, money, energy and resources.
Another way to work with prices is to use scheduled discounts. In other words, your customers can receive a discounted price as long as they shop before a certain date or time. After that, the sales end. This can help your customers make the decision to buy from you. Also, from time to time you have a sale day on a product that was previously sold at full price. Regular stores do this all the time, and the customer who bought at full price last week doesn’t complain that the product is half price this week. He bought what he needed when he needed it and the price is part of the retail sales. You have the right to change the price over time.
Another way to change the price is to add value. In other words, you can make a combined product. You could give a bonus. There are different ways to experiment with what you have to offer that will add value and also allow you to charge a different price. Offer a value that, on an intuitive level, you feel is worth the price. A price that is too high or too low can make it difficult to sell.
In the long run, pricing is not about plucking a price out of thin air that will put the money you need in your pocket at the customer’s expense. It’s about developing relationships with customers. It is about providing quality services. It’s about selling yourself and what you have to offer your customers. If you treat them well and offer them what they need at a reasonable price, they will be happy to serve you.
