Email marketing conversions are created to motivate your user to complete an action or make a purchase. One of the unique ways to grow your email list (and your profits) is by creating email marketing funnels for all of your products, services, events, and more. Before we look into exactly how to use an email marketing funnel, let’s look at how to get more subscribers to your email list to get started. Sending personalized and extremely targeted messages is mandatory for your success and it is all about email marketing conversion funnels.
You need to be clear with the objective you would like to achieve with your email campaign and it should also be relevant to the needs of the customers and specific. In other words, the call to action must be clear. Here are some popular conversion funnels you can create:
abandoned cart:
When a customer starts to leave your website but doesn’t complete their purchase, don’t let them go. You have to continue with an abandoned cart that sends a series of messages created to motivate them to complete their purchase. The message might say something like “Did you forget to complete your purchase?” On the other hand, one message could offer a discount or free shipping, and a final message could capitalize on the recipient’s fear of missing out if they don’t make the purchase.
Know your customer:
Always try to get to know your audience before starting an email marketing funnel tailored to your needs. Develop in-depth customer personas, which will help you make unique content decisions. Ask yourself the following questions: Why should someone subscribe? What’s in it for the subscriber? How to involve them in communication? The answers will help you get started in the right mindset and come up with compelling and useful content ideas.
Customer Loyalty Program: Create loyalty programs that benefit your most valuable and loyal customers. For example, when you can create a program that is triggered to start based on a user’s actions, and the user makes a purchase for the first, second, third, or any number of times you select. The messages in this funnel should explain how the loyalty program works and make your customer feel distinguished as a member of this mismatched group. Offering a discount when the recipient joins the program to turn this into a conversion funnel that leads to a purchase right now.
Apart from this, you can also segment your email marketing list with open rate and unsubscribe list to get more insight before sending your next email marketing campaign.
