This is a short and simple guide on the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.
Content Marketing
In many ways, everything about digital marketing centers around content marketing. This involves creating content that engages, informs, encourages, and converts your audience into purchasing your products or services.
search engine marketing
This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within content, as well as create search term ads for paid marketing that target search terms.
social media marketing
This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting through ads the content you are trying to share.
search engine optimization
SEO involves using the information provided by search engines to optimize each page on your website, on your social media platforms, and on email platforms so that search engines find you and submit your information to your audience.
Junk mail
Truly a part of content marketing, building an email list is a great way to market to your captive audience. You put them on your list, then you can more directly and personally market to them the items you want them to buy and use.
affiliate marketing
This is a great way to get more backlinks to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it easy to cut and paste for affiliates to promote, and you’ll be successful.
Relational marketing
Nowadays, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You’ll need to have live events, webinars, and lots of discussions with your community to engage with them.
pay per click
Most of the online businesses today need to pay some marketing fee. The best type is PPC (pay per click). This means that you only pay when someone clicks on your information. That way, you have a better chance of driving them to your landing pages, content, and products. You can also re-market with them once they visit your website.
