The advent of technology has opened up more ways for shoppers to access a variety of products like groceries, electronics, kitchenware, and many more. This article focuses on those areas that both customers and online shopping owners need to address in order to achieve customer satisfaction and also generate amazing revenue.
1. Credibility: This implies that not all retailers that offer online shopping carts are trustworthy to buy from. We need to verify the manufacturer of the product, the year of production, the year of establishment, and the materials incorporated. Online purchases that grant a guarantee regardless of the duration receive more customers compared to those that do not have a guarantee.
2. Services: Most of the international and reputable online outlets provide the shipping cost as part of the cost of the item, while some local ones do not. Another aspect of shipping that I would like to talk about is free shipping that attracts more than 80% of customers. Although free shipping in most cases is not available for all types of products or prices but is available for items from predefined prices. These are commonly available locally for home furnishings, refrigerators, and other heavy appliances.
3. Payment system – While there are numerous payment systems today, store owners need to ensure that customers’ e-cards are safe to use on their platforms. There are payment systems such as Paypal, WePay, Google Checkout, Amazon Payments, etc. Here, we can agree that the number of customers purchasing products is determined by the number of users of the payment system. The more difficult it is to use a system or card, the fewer customers will buy in your stores.
4. User-friendly interface: It is the responsibility of the online store owners to provide a friendly platform for customers; likewise, buyers should also make sure to select a platform with easy navigation. This makes it easy to find a variety of items at different prices. It will help you in the search for products with different manufacturers. The easier the platform is to navigate, understand and search, the more customers will patronize such online outlets. This automatically translates into increased sales.
While some platforms are not mobile friendly, we have many with the mobile friendly platform. With a mobile-friendly platform, customers can easily browse through product categories and make an online purchase compared to the platform that can have a full view only through PC. This feature has brought a huge amount of sales revenue to online shopping businesses using a mobile-friendly platform.
As a customer, we always like to see a detailed description of the product before proceeding to order. This will give you an idea of what to expect when purchasing an item. Mobile phones are a good example of this, as online store owners must include information not limited to brand, year of manufacture, screen size, operating system, and camera features.
5. Product Photos: The last way forward that I would like to mention is an image. I love seeing the image of what I intend to buy and I think this applies to more than 90% of those who prefer to buy online. Seeing the picture gives more information and photos of what you intend to buy. It also gives store owners the opportunity to display products of the same sizes and prices, but different colors to customers. While some men love to shop for blue items, some women prefer pink or purple, regardless of the brand. Therefore, the ability to portray a good and bright image of the products will also attract more customers to your online store. Use a good camera with good color resolution.
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