Whether you’re in a league of marketing giants or just a start-up, the need to spread your brand’s core value is the deciding factor. Companies allocate high budgets for the sake of brand management, which can vary from industry to industry. However, brand marketing is one of those areas where companies never forget to make a good impression.
The digital age is loaded with rapidly changing metrics and as businesses it is important to increase brand awareness within the market and more importantly amongst customers.
What can be the most results-oriented practice to increase brand awareness?
The answer is: only a channel that is available to everyone, has a high open rate, and has a global reach.
BULK TEXT MESSAGES via SMS – is the best answer here.
WHY BULK TEXT MESSAGING?
The name itself suggests that bulk texting is meant for the masses. And nothing can improve your brand presence more than the mass texting channel. The battle between various marketing channels is nothing new for potential marketers. All businesses are aware of the fact that Business Bulk SMS not only brings them cheaper rates, but they also know that no other channel can come closer to Bulk Texting.
BRAND AWARENESS – Objective WHY?
A brand really becomes a brand when it has all the ingredients to express the company’s values.
Brands that don’t implement the bulk texting strategy tend to isolate themselves. They cannot compete with their existing market rivals. That means leaving mass text messages can be a serious mistake for all brands.
IS THERE AN ALTERNATIVE?
Despite all the current statistics and recent studies, people often ask about better alternatives.
But in reality, there is no alternative to something that is itself the ‘best’.
Here, we are talking about “Mass Text Messages”. A brand can opt for various SMS gateway providers, but the bulk SMS service remains the same across the board.
MASS TEXT – What is required?
Remember that since your brand needs to connect with a large number of customers or users, then it is important to keep in mind that long codes do not work for you. Bulk text messages can only be sent by using short codes.
Short code text messaging is basically another term for text messaging. While using a short code, you must first set up a keyword for your campaign. Assign your campaign a ‘keyword’ and then continue with setting up your campaign to send mass text messages.
Sending text messages via short codes is an automated process. Once you’re done with the keyword and campaign training, you’re ready to employ mass texting for brand awareness.
THINGS TO AVOID DURING BULK TEXT MESSAGING
During mass text messaging, brands must be very careful because spam is strictly prohibited. In addition, there are global regulators that enforce their set of rules. Any violation or misuse may result against your will. Always make sure to practice safe communication no matter what channel you are using.
After shedding light on the basics of mass texting, it’s time for some helpful tips you need to know:
8 TIPS TO INCREASE BRAND AWARENESS
Say more in less:
In today’s fast-paced world, no one cares how long you write or talk. People don’t have time to listen or read a long article. Just be concise and brief with your words.
Being genuine:
Getting away from who you really are can be a negative thing. Make sure you maintain a firm foundation for your brand identity. Always be genuine as a company.
There is no shortcut to success:
We all dream of quick success. However, effective results need time to appear. Patience is the key for all brands to increase their brand presence. Make people aware of your vision, even if it takes time.
All clients are the same:
Never treat any of your clients as a non-potential client. You never know if a customer who isn’t an attraction today could be your biggest buyer later.
SMS is the winning mantra:
Speaking of SMS, we mean bulk text messaging. If your brand is looking to outperform all competitors, only mass texting is the all-in-one solution.
Integration with an SMS API:
Brands that have their own CRM can get the real-time benefit of integrating their CRM modules or systems with an SMS API. The integration will allow you to expand your reach and increase your brand reputation.
Automation is the future:
The future is in automation technology. Most brands have already abandoned the use of manual strategies. Your brand needs to move accordingly and adopt automated marketing practices such as bulk SMS or bulk text messages.
start rolling now
Much has already been said: It’s time to step up and start employing mass texting for brand awareness.
Without further ado, integrate your system or go to an SMS gateway provider and help your brand increase its presence and spread awareness among customers.
