The fact is that more and more people use their mobile devices to browse the web, check their email, play games on Facebook, view content, etc. than ever before. The goal of any internet marketer is to be as available as possible and if you are following these myths below then you are losing cold hard cash.
Myth #1: Mobile marketing is a fad. You’re just an idiot if you think mobile marketing isn’t here to stay.
Myth #2: You don’t need to change your website for mobile users. Of course yes! A consumer’s experience on your website should be rewarding. Your content should be easy to see and your website should be easy to navigate. A person visiting your site should be able to find what he’s looking for fairly quickly, with a couple of clicks. If they are not able to do that, they will not waste time. They will quickly jump to another site that is easier to use.
Myth #3: You don’t need an email capture box. This is simply blasphemy. Every website you own, even your personal website, should have a lead capture point that is easy to spot and downright hard to ignore. Force people to sign up for your email list by promising them good quality content that interests them, and then deliver.
Myth #4: Personalization doesn’t matter. If someone visits your site a second time, is their experience different than the first time they visited? Should be. Acknowledging return visitors is one way to build a relationship with them, offering them discounts, showing them saved pages, etc. See it as an opportunity to deepen their trust in you and/or your brand.
Myth #5: You must have a lot of content. It’s true that content is king, but it’s easy to overwhelm customers, especially mobile users, with too much content. It’s best to give them snippets of the content so they can do some reading and then decide whether to go further and look for that information. But, here’s a caveat: if the primary purpose of your website is to sell to customers, then you want it to be obvious that they’re going to buy, not explore. So keep that in mind when choosing what to display on your website.
Myth #6: No one is going to share these things. You never know. Lots of people see something and while they may not be interested in that product or your site, they may know someone who is interesting and ready to buy. So make everything on your website easy to share on various sites like Facebook, Pinterest, Twitter, etc.
Myth #7: I don’t need to work hard to build an app. While this may be true, if you have the resources available to you and your clientele to back you up, consider building an app. Many users enjoy the ease of using an app instead of having to go to a website and log in.
