When it comes to SEO, ranking is a very important function. A good search engine ranking means better visibility, which in turn means more conversions and growth for your business. Therefore, it is important as a serious business person to keep track of your rankings. When you’re on top of your rankings, it becomes easy to make the necessary changes and improvements to push your rankings higher or keep them where they are.
A rank check tool can be very helpful in keeping you up to date with your rankings on the results pages. But with so many tools now available, how do you know which one is best for you? Below are some things you can use to select a rating checker that will be useful for your business.
1. Accuracy of the report – Inaccurate rankings can hurt you a lot because they don’t tell you the real situation on the ground. The last thing you want is to think you’re doing great with rankings when you’re actually not doing great and vice versa. Since manually verifying the ratings is not a very good idea, it is better that you choose a verification tool that you can fully trust when it comes to accuracy. If possible, find out the features of your rank and reputation checker, to ensure you always get accurate reports.
2. Quick updates – A good rank checker should be able to pull your data quickly and whenever you need to check. You don’t want to wait hours before your data is updated to get the current state. Updates that are almost instantaneous are better at helping you make important decisions when it comes to your SEO strategy. Find out how fast their rank check tool is before you commit.
3. Cloud functionality – A cloud-based checker is more reliable because it means you can check your reports from anywhere, anytime. It also allows you to access and compare historical data without the data drifting, especially over long periods of time. Verify that you won’t have any limitations with your reports by choosing a rank checker.
4. Reliable reports – While having a rank check tool means you have to check back, receiving reports from time to time, perhaps via email, can be very important. For example, a ranking tracker that sends weekly reports is a very good reminder to keep up with your rankings to make timely decisions when necessary.
5. Tracking the competition – It’s something that can be complicated to do and hard to find, and yet it’s very important. By knowing what your competitors are doing, where they are in the rankings, and what they are not doing, you can put yourself in a very good position to improve your rankings. If you can find a tool that helps you monitor selected competitors, then you’ll be in a better position to make improvements.
