By definition, a Telebranding is a subset of a market in which a particular product is focused. Telebranding defines product features, production qualities, demographics, and price range to meet specific marketing needs.
It is a highly specialized market segment, targeting a niche of individual enthusiasts and aspiring to survive amid competition from numerous super-companies. Telebranding is a useful approach that can help companies increase their financial profit margins.
It is extremely profitable. For example, if you’re offering a product to a select demographic, you could advertise the product using a local medium to make your marketing budget go further by allowing you to use a more comprehensive media mix. It works well when you understand the market.
Understanding the market means you can identify the unique needs of your potential audience, provide exciting new products, tailor your products in the right way, communicate effectively with your target group, and identify how you will position yourself against your competitors.
Unlike generalized marketing, where market competition still exists, Telebranding has significantly less competition for viable customers who buy the products.
Telebranding makes it possible for companies to build brand loyalty. This marketing approach allows you to offer customers the products and services they need and want. You end up having an advantage over the competition because items in a niche market are hard to find in general products.
It is about selling to a segmented market. It is about taking your products to people who are interested in receiving them. This can help you redefine your business, taking it in new product and service directions. You will end up creating new opportunities for your business by selling similar or supporting products. Once you start to fully focus on Telebranding, you will learn about new products, innovations, and market ideas.
This is a type of marketing where you will never waste money hoping to get returns. Telebranding makes it easy for you to save on your marketing investment. In general, it is not necessary to send more than ten thousand flyers to one or several neighborhoods. Instead, send fewer than a thousand brochures to a target audience that meets the requirements of your niche. With this approach, you will be able to reach a higher percentage of people who are more likely to use your services or buy your products.
Due to the smaller size of the market, this marketing approach is not suitable for a company that is small and intends to grow in today’s market. The smaller market makes it difficult to enjoy a higher profit margin in the market.
