As far as we know, travel companies these days are using websites and online applications to harness the full potential of their services. From booking flights, trains, hotels to providing complete information about a destination, they do it all through the Internet. Most businesses plan year-round for peak tourist season and a website can give your plans and potential a big boost. With robust, responsive and interactive features, they can attract more tourists and increase nightly bookings. But, at every step, you need to make sure that your website is able to recognize the sudden rush of visitors and can handle the large number of bookings. The following points will be of great help if you own a travel business and are planning on hitting big revenue and profit milestones this year.
Reservation management must be lucid
Managing all bookings, customer inquiries, payments and new booking requests takes a lot of effort and surely handling all of that manually is almost impossible. That is why you have a web application like a travel reservation marketplace. Whether you created it from scratch or use third-party plugins, make sure your web application integrates the core features of concurrent booking and user management, quick and easy payment, and fault tolerance when handling inquiries.
Useful cataloging
Each tour company maintains its own calendar with names, package details, and locations of popular destinations for which they offer the tour. So when it comes to going online, make sure the catalog provides full details of the destinations and that a particular destination is easy for a tourist to find.
Try incorporating the Smart Catalog feature that helps business owners display famous destinations, recommend activities, and feature packages right on the home page.
Visibility on social media
Being in the travel business, you simply cannot ignore the relevance of social media where you can target the customers of mass users. It’s a tremendously powerful marketing concept, and therefore you can skyrocket your revenue by attracting new customers and building loyalty from existing ones. The things that the social media visibility feature in your web application helps to achieve are:
- Increase the number of customers overnight by attracting followers from social networks directly.
- Post actions on tour / package recommendations.
- Direct link to website
- Visitors through referrals, message promotions and many more.
- Personalized content management
Well, to maintain and update your site to provide all the latest information or new packages / offers to tourists, you will need a feature that will help you as an administrator to make changes smoothly. However, for that to happen, your web application needs to be powered by a robust and flexible CMS, blog section, email, SMS integration, or in-app notification.
With all these unlikely features, keep your online travel market ready for the overwhelming number of visitors in peak seasons. So whether you have a powerful web application for your travel agency and want to update it or need a new site to get it online, try to stick to these imperatives.
