Ideally, one should plan and implement a marketing campaign many months before the actual launch of your book. Set the foundation for success early on, and then be consistent with ongoing marketing long after your book has been published.
Here are seven tips to do while your book is being edited or in production and you have a little extra time on your hands since others are working on the book.
Tip #1: Go through all your social media profiles and update them. Enter information in the profile that your book will be published soon, and add a date if you know one, and a brief overview of what the book is about.
Tip #2 – Start searching on all of your target audience’s social media platforms and join groups, like pages and subscribe. For example, you were writing a book about a dog, your target audience might be dog lovers. Spend time finding out where dog lovers hang out, both physically and online. Maybe visit the real places in your community where dog lovers go and build relationships with store owners and leaders of dog-related organizations.
On the internet, start interacting with members of dog-related groups and just enjoy the conversation. On forums and groups, it’s best to spend several months in friendly interaction before suggesting a call to action, like buying your book. If members enjoy your feedback in groups, they’ll be much more willing to buy a book from you at a later date.
Tip #3: Build your lists. Speed ​​up your efforts to add followers to your lists. Those lists can be friends and fans on Facebook, your email distribution list, and blog subscribers. Wherever you have lists, build them in larger numbers. Allot a certain amount of time each day to list building activities to increase your connections.
Tip #4: Start asking about joint ventures with other people who have large lists. Leverage lists of synergistic people in your niche by suggesting a mutually beneficial cross-promotion partnership. They might promote your book launch on their lists if you feature them on your blog or have the opportunity to give your list a bonus when someone buys your book.
Tip #5: Write press releases, email and social media announcements so you’re prepared for the big launch day when it arrives. You can edit these drafts as the day approaches, but you’ll have these important promotional pieces in a ready state.
Tip #6: Create interview questions that you’d love to answer on radio shows or blog interviews. Those who might interview you will appreciate that you make their job easier, and you have a chance to practice your responses so they sound fluent and natural.
Tip #7: Put information about your book’s release in the signature line of your emails, such as “Author of soon-to-be-published book titled (your book title).”
Remember that marketing should be part of your routine every week before and after your book comes out. Maintain a steady stream of exposure to your target market for the success of your book. Whether you publish traditionally or self-publish, you’ll be in charge of marketing your book, so start early and be persistent!
