Marketing your business, your idea, your passion or even yourself can be confusing at times. Maybe you think you’ve done all the right things to make your presence known. You have subscribed to all popular social networks monuments. He’s joined neighborhood networking groups, area chambers of commerce, and even managed to break from his actual “work” day to attend those monthly socials at local drinking establishments, only to find the same faces, the same members of the network telling the same story. She’s been toiling away at this wheel-spinning task for what seems like 1800 lunch meetings ago without much of a reward to show for all her hard work; not to mention her largest waistline of the network buffet lunches at Olive Garden.
So what is the big secret to getting attention? What is a surefire way to get that second look? What is the secret formula for Crabby Patty? Wait! That is something completely different and completely foreign to this story! Or is that it? Although Crabby Patties really has nothing to do with her company or the way she does business, the mere fact that she was mentioned in this article made her take a second look. You kept reading, right? The funky fish patty swallowed up by the masses in Bikini Bottom actually has some meaning here. Grab a dick and keep reading!
It’s really very simple, a bit daring, but simple nonetheless. You have to be willing to put yourself out there in all aspects. You have to be willing to wear pink when everyone else is still wearing black for a formal gathering. It is too competitive in the bottomless pit of communication and media. Sometimes the secret isn’t really what’s in the Crabby Patty, but rather how you present that mouth-watering, one-of-a-kind, must-have, flame-roasted fish dish to the hungry world.
1) Take off your socks
It is not enough to launch your idea, your product, their passion for the universe and the hope that some good consumers will magically think that this is the best concept they have ever heard of. No, you have to add the savory bun, the juicy pickle, the special sauce, and deliver it in an impactful but effective way, perhaps on a large gold-lined plate. In other words, sometimes you just have to knock their company socks off. Here’s a great example of the crash method that really worked for a trucking business owner who was trying to make a sale on 5 trucks.
The business owner had tried to make a sale with a certain company in northern New Jersey, not the easiest group of business owners to deal with. There were 5 trucks in line for a possible sale. The trucking business owner saddled up 5 people, 5 shiny new trucks with all the bells and whistles and led a convoy from Pennsylvania, where his corporate office is located, to the destination of North Jersey. There was no warning email. There was no phone call ahead of time. They just did it. The five brilliant trucks with their five enthusiastic drivers made a bold move. That brilliant idea from the owner of the trucking company created quite a stir among his competition and surprised not the owner, the buyers of the trucks, but also the competition. He Shocked his way to a smoother ride on the road and a big sale!
Try something shocking!
