Everyone who runs a business, no matter how small, must have an advertising “plan.” Most people who start a small business usually do so on a limited budget, but with the internet now available to ‘most’ mobile phone owners, NOW is the time to start your ‘underground ninja advertising tactics. ‘.
First of all, you need to spend a small amount of money to get a cheap but reliable domain name and hosting account. This could cost you as little as $ 25 inclusive.
Godaddy.com or Hostgator.com are two great services that offer good value for money, as well as a simple step-by-step guide for those with little to no experience.
Choosing your domain name carefully is “essential” to the success of your Ninja advertising. It should be short, sharp, and agile. Above all, it should be very easy to remember. Like Google, eBay, Yahoo. They are all instantly memorable, which is why they have been so successful. My own domain FRED67.com was chosen specifically for this purpose. Not only that, but the logo is bright and colorful as well, which adds to its attractiveness factor. The tagline ‘The search ends here’ adds a bit of mystery to the public’s inquisitive minds.
Your URL could be something like – RED.com – tagline – ‘Red? Why red?
Imagine if you saw it scrawled somewhere while you were away from home. Wouldn’t you think to yourself: “I wonder what it is all about then?” If you had a mobile phone with internet, you could type RED.com in the little browser just to see, and even if not you, many people would. But what they find when they land on your index page is vitally important.
Whatever your business. You need to hit them ‘hard’ with your message about your business. Again, it should be short, crisp, and direct. You have to tell the visitor in a few lines “exactly” what it is about. If you have a nice website, that’s fine. But your message could affect people even more “stronger” if it were alone on a white background, with no frills or distractions anywhere to be seen. Just your important message and a forwarding link or phone number for more details.
If you think this doesn’t work, ask Google.com or Craigslist.com, who use the blank page to get their messages across.
Okay, you have your domain, your hosting, and your index / home page ready for visitors. Now is the time to go underground with a batch of postcards with just your URL: RED.com in big, colorful letters, and underneath, your ‘motto’ –
Red? Why red? plus a bit of ‘blu-tack’ to stick cards to prominent surfaces without causing any damage. Billboards, mailboxes, the back of buses, bathroom doors, light poles, etc., the list could be endless.
You also have natural ninja resources like dirt on the back of vans and trucks. Just write the url and slogan on the ground with your finger. Most of the drivers with dirty trucks are too lazy to clean it up anyway, and you get free publicity on the roads of your country J.
Bring some chalk and write it on the pavement in bold letters for all to see as you pass by. The sides of the garbage bins are also ideal. For whatever reason, most people watch a jump while driving or walking past. Your little ‘display ad’ might just catch your eye.
If you live near the sea, you will have the beach, just when the tide goes out, scratch your message in the sand with really big letters. Or get big pebbles and spell your url and catchphrase with them. You will have several hours of FREE advertising until the tide returns to wash it off.
If you own a car, like most people. Buy those really cheap sticky blinds that have rubber suction cups to fix them. Two side blinds and a larger one for the rear window. They are transparent, so they will not restrict your vision in any way. Now get a can of spray paint, cut out a template from a newspaper or similar, and spray your URL and tag line. Put the blinds back on the windows and wherever you drive, your message will go with you without paying for expensive sign writing or damaging your vehicle.
These are just a few ideas. Put on your ‘underground ninja publicity tactic’ and I’m sure you will come up with many more.
