Using a trade show exhibit rental, instead of purchasing an exhibit booth, is cost effective and saves time. But the planning does not end there. The best displays are the ones that are personalized and reflect the core values of the business through thoughtful graphics and helpful representatives.
How to Create an Engaging Scene with Your Trade Show Rental
Murals are often the first thing visitors see when they approach an exhibit. That’s why businesses should spend time choosing a mural or backdrop for their exhibit booth design.
The murals also delimit the space and create an environment that is separate from other trade show tables and booths. They not only serve as walls, but also work as a backdrop for your product.
Graphics such as murals add versatility to your display. Printed on a variety of substrates, murals can exist as pop-up displays or as a structural element of the exhibition stand.
The face of your trade show booth
After visitors are drawn to the exhibit, it’s up to the staff to keep visitors interested and engaged.
In an ideal situation, various aspects of the company will be represented at the exhibition. For example, when working with software, the sales department will have the greatest ability to attract a potential customer, but a programmer will be able to network with other programmers.
But the guy working the help desk knows how customers use the product and will be the best equipped to answer questions from the end consumer like “Is it easy to use?”
Insightful staff combined with an attractive exhibit booth will turn a trade show rental into a personalized experience.
