So you paid a lot of money for a fancy website design and uploaded it. Where is the flood of new customers you thought you would get? New sites often receive little or no visitors. You need to grow your business with blogging.
Your main website offers important information about your business – what you do, what you sell, and how to contact you. This information is relatively static. Unless you move or update your offers, you don’t need to make any adjustments on the page. However, a blog is constantly changing and growing. Each new post can bring new information about your business.
Increased website traffic
As you add pages to your blog, you increase the ways potential customers can find you in search engines. With just a regular web page, there are only five chances for customers to find you. If you create a new blog post every day, you will quickly have hundreds of pages on your site, each of which offers an opportunity for customers to find you.
For example, if you have a restaurant in Boise, you want customers to find it when they search for “restaurants in Boise,” “restaurant in Boise,” and “good food in Boise.” Your main website can only be optimized for so many different keywords, but you can use these variations in your blog posts in the hope that those pages will rank for the search team.
Interaction with the client
Also, a blog offers you a way to interact with your customers. You can configure your blog to host surveys or request feedback. Interacting with customers on a blog is a bit different than interacting with customers through other social networks, such as Facebook and Twitter. It gives you the opportunity to tell a longer story, make big announcements, or get more detailed feedback.
Your blog also gives a more human aspect to your business. People will connect the voice of the blog with the voice of your business, even a ghostwriter does the blog.
Brand opportunities
A business blog should be personal and useful to potential clients. For example, a home decor store might blog about choosing a paint color for the living room, while a toy store might blog about the best birthday gifts for toddlers.
By gifting these tips to consumers, you build trust in your brand. Customers start to see you as an expert in the field and are more likely to turn to you when they are ready to make a purchase.
