Putting videos of any kind on your website will go a long way for your search engine rankings. Google loves video and most video content that might otherwise compete with you for your keywords is poorly optimized and doesn’t give Google what it needs.
But you’ll want to make sure you make an explainer video, rather than a product walkthrough, stakeholder interview, or any other type of video. These other videos may help you, but a good explanation will instantly make you more marketable than 90% of your competition. It’s amazing, really, how many companies have a website that doesn’t explain what they really do.
An explanatory video in action
If the average web user wants to buy a pizza, for example, and they do a Google search on pizza + the name of their city, well done if your pizzeria shows up in the search results. But if your restaurant is called Mama Kat’s or Chez Louis or something similarly generic, you might have a second after your link is clicked, maybe two or three, but no more, to let that user know you’ve got the best bowl ever. from the city. and that it is lovingly made from organic tomatoes according to a traditional recipe. For example. If he can’t determine if you sell what he wants, he’ll probably click the back button and skip to the next result.
Naturally, your video will be longer than two or three seconds, but a descriptive title and detailed caption and description let you know that this content has information related to your needs. Since you presumably featured the word pizza very prominently in your title, caption, and description, he’ll already know you’re a pizza place. The goal of the explainer video is to convey to you how special your brand of pizza really is.
The video does not have to be long; in fact, some say the ideal length is 45 to 90 seconds. Think of it like an online elevator pitch. What do you do for a living? What your video should contain is a concise explanation of why your product is amazing, and a lot of enthusiasm, passion, and personality.
Make it easy to spread the word
One of the best reasons to make explainer videos is that it’s a golden opportunity to make your business case on your own terms. Don’t let it become a product tour that covers every detail of its functionality.
The goal here is to explain to people why they want it. If you make this explanation interesting enough, your web users may share your video with their friends, but don’t count on going viral. While it would be nice, it’s not necessary. You are just explaining why your product is amazing. Since of course it is, you don’t need any tricks. However, the quality of the video does matter; an amateur video can leave viewers wondering if your product got hastily slapped in the face, too.
A good video on a business website can reportedly increase conversion by up to 70%. More importantly, it’s a good concise summary for any journalist whose eye might catch. Reporters, like most humans, are busy and need to quickly determine whether or not your company would make an interesting story. An explainer video prominently displayed on your landing page can help them decide who you are. If they like it enough, they can include it with the web version of your story about you. This is your own narrative, distributed for you by other people who just like it.
