There are a number of ways to promote your website online, some of which only take a little of your time, while others put a little hole in your pocket. It goes without saying that if you can own and build a website, promoting and marketing it online won’t be a huge hassle.
Basically, my online marketing strategy revolves around these few points:
SEARCH ENGINE MARKETING
Search Engine Marketing (SEM) refers to an Internet marketing technique that involves promoting websites by increasing their visibility on search engine results pages. It basically involves two methods:
a> Pay per click (PPC) advertising
b> Search engine optimization (SEO)
Pay-per-click is a method of paying a search engine to show your website more frequently in search results as a user searches for content, while SEO is the method where you actually modify or rewrite the content. content from your websites manually to achieve higher rankings on the search engine results pages.
It is a form of marketing where media and content are created and published to communicate and acquire potential customers. The content can be in the form of images, newsletters, how-to guides, case studies, etc. The main objective of content marketing is not to sell a product directly, but to stay in contact with current and future customers and provide them with the necessary and useful information to earn their loyalty. The most common and traditional form of content marketing is writing descriptive articles or advertising content on sites like EzineArticles, Squidoo, ArticlesBase, GoArticles, etc. Some even pay to write articles.
SOCIAL MEDIA MARKETING
Social Media Marketing is a way to popularize an event, product, service, brand or company with the help of social networking sites. It is an unpaid marketing method because it depends on the quality of the content and how much readers share it. The most common social media marketing platforms are Facebook, LinkedIn, Twitter, Google+, MySpace, etc. Most of these sites offer a page dedicated to your business that can be used to promote your business, product, or service. Additionally, word of mouth and user actions play an important role in doing the same.
Mobile marketing, as is obvious from the name, is the form of marketing in which mobile phones are the bridge between a company and its customers, or future customers most of the time, where customers receive personalized and personalized information, offers or offers about the product or services. There are many forms of mobile marketing, but we will stick to only the most common and effective methods here.
a> SMS: There are many bulk SMS providers that, unlike telecommunications companies that have a limit on the maximum number of SMS sent, allow users to send a large number of SMS and guarantee delivery. Therefore, this bulk SMS service can be used to send messages related to products and services to a large number of users in a very short time, moreover, it is highly cost-effective.
b> Application-based marketing: As the use of smartphones has increased, the use of mobile applications has also increased proportionally. So the concept is to create mobile applications for iOS, Android and Symbian platforms and distribute them for free in the online application market. Sending push notifications adds to the advantage, as users receive alerts and notifications about new products, services, or information instantly.
It is a direct marketing method in which commercial messages are sent to a group of people through emails. Emails can be sent to a database of existing or potential customers for the purpose of promoting a new or old product or service, or to provide a deal or offer to request repeat business or instant business. Most of the time, companies send promotional emails in which an offer is provided for a limited time and customers get a discount if they make use of the services or products within that period. Sending online newsletters at regular intervals also builds a sense of loyalty from existing customers.
There are a number of online classifieds sites where we can post advertisements about our products and services for little or no price. Classified sites can be recognized or active locally, nationally or internationally. Considering the Indian online market, the ones that come to mind are Quikr, Click.in, Olx … and the list never stops. Locanto and Craigslist are two of the giants of the international online market, it goes without saying that there are many more in this category. Each of the ads you post on these sites remains active for a specified period and then you must renew / republish them, or post another ad if still needed.
LINK EXCHANGE PROGRAMS
Link exchange refers to the method in which the administrators of two (or more) websites agree to display advertisements or links on their own site for their mutual benefit. The method also involves the process in which multiple administrators or webmasters register your site with a central website that serves as the host and provides reciprocal links to the participating websites to display on their pages, therefore if you register for the exchange. From link programs on said site, the link to your website will be placed on a number of other similar classified websites and in turn, you should place your links on your own site, simple right? Generally, this service is free as it is based on the principle of reciprocity, both parties benefit each other and almost equally, but sometimes you need a bit of your fortune if you opt for premium and fast services.
Discussion forums are a great way to advertise to a specific group of customers. Online discussion boards / forums are present for almost every topic you can think of, so in this place you get a group of people who are really (and only) interested in the same topic, product or service that you are offering. . So all the people present in that discussion are your potential customers, diving high and hitting at the right time is all you need to do. Google and yahoo also have their own dedicated discussion / question and answer forums, writing and promoting their articles where they can get good results.
UPLOAD A VIDEO
Written, print, or messaging media are good forms of marketing, but short videos about your services or products are a great form of marketing. Here, people just need to watch your video for a few seconds, or maybe minutes, and understand what they really need to do. In this way, they quite easily skip the traditional and comparatively boring way of reading the ad, newsletter, or promotional messages. The most common platform is YouTube, where you can upload your own personalized videos for free, or opt for a paid promotion where very short promotional videos (by YouTube) are inserted among other videos that may already be a little known to people and, therefore, there are more chances for people to watch the promotional videos.
Web directories or link directories are directories on the World Wide Web (www) that link to other websites and classify websites according to their content. In simple words, directories are not search engines, but simply an online directory that displays the list of websites based on categories and subcategories. There are a large number of web directories that offer free, paid, reciprocal, and affiliate links, depending on your choice. If ranked correctly, the directory listing is a great form of online marketing. DMOZ, Yahoo, Digg are some of the most famous online directories.
Discounts always attract customers, even if they don’t have much to do with the product. They stop to take a look at what’s on offer. Sometimes this paves the way for the person to think deeply and consider taking advantage of the deal just because they are getting it at a great price. There are many websites offering services / products at discounted prices. Consider visiting Snapdeal, Groupon, Timesdeal, and a few others.
After all these efforts, if there is still a problem in the sales process, affiliate marketing is always there to promote direct sales of the product or services, where a small part of the profit is given to the publisher or vendor who promotes the sales. sales. It is a performance-based marketing system and the affiliate earns a percentage of the profit for selling or helping to sell an item by applying any of the marketing techniques mentioned above or their own. One of the most common ways is to place advertising links or banners on other people’s sites with their permission, and if a sale occurs from your website, we must pay them a defined amount or percentage.
Having a little website publishing and promotion experience, I hope these factors are really helpful when you are trying to do some marketing for your new website. Forgive me if I forgot to mention something important, of course you can comment and rectify if I have made a mistake. Good day.