The difference between digital marketing and social media marketing

It uses a variety of digital channels like SEO (search engine optimization), social media, and PPC (pay per click) to drive audiences towards a potential brand. Digital marketing uses the Internet as the main means of promotion that can be accessed through electronic devices such as computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), emails form an integral part of digital marketing. In addition, it also includes non-Internet channels such as short message service (SMS) and multimedia message service (MMS), callbacks, etc. All of these different channels form an integrated part of digital marketing. Digital marketing is considered below-the-line BTL marketing as it targets a smaller, more focused group and works to build loyal customers and drive conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels in promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube, etc. It makes use of social media for marketing purposes. Social networks rely heavily on user interaction, sharing information and forming a kind of community, and therefore have a ‘social’ element. It uses the creation of artistic content that is presented accordingly to attract the audience towards its products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are more than 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and therefore should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a constant rise and is the next big thing in terms of marketing strategies. SMM is also below the line BTL marketing as it refers to segregated groups formed by common interests on social media platforms.

Businesses looking to address their marketing needs must choose between a digital marketing agency or a specialized agency. If you are looking for someone to plan your entire marketing strategy, then a digital marketing agency would be a good fit. However, if you are looking for someone who will only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. According to the Interactive Advertising Bureau (IAB) report, internet advertising revenue in the United States reached a staggering $27.5 billion in the first half of 2015. Demand is high; however, we are experiencing a shortage of skilled labor as people are still adapting to the rapid evolution of digital media.

To meet the growing demands for talented people, there are several online courses on digital marketing available. A quick Google search on this topic will bring up a plethora of institutes that offer the mentioned lessons. The courses last for several days in which all related topics are addressed under the umbrella of digital marketing. Students gain valuable information on the subject that allows them to carve out a niche for themselves.

The digital marketing course includes a basic understanding of marketing and advertising concepts and a fundamental knowledge of statistical and analytical tools. They also receive complete information on email marketing, SEO/SEM, pay per click, mobile marketing, online video, among others.

Social media marketing courses include a deep understanding of social media principles, top social media sites, social media strategy, and social media measurement. It offers a look at the strengths and weaknesses of social media platforms like Facebook, Twitter, etc. and delves into the latest trends emerging on social media. Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding a product or service as it provides a more open interactive medium for two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different applications online, they serve the broader purpose of brand promotion and converting customers into leads and sales. Consumers have become more brand-aware with active engagement and more spoiled for choice with the plethora of options available online. Their involvement in overall marketing strategy has multiplied, rendering traditional strategy techniques obsolete. At the speed at which digital media is advancing, it will not be unreasonable to imagine a future in which virtual reality has transcended all aspects of our existence.

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