I read in the news that Apple announced that they sold more than five million of their new iPhone 5, just three days after its launch and to sweeten the demand for Apple products, more than 100 million of the latest Apple operating systems have been updated .
Apple’s success is an important indication that the Internet has taken over the new economy. The latest trend of using social media to find work has moved at a dynamic speed. Smart job seekers know that they cannot rely solely on traditional means of looking for work.
Traditional job hunting includes strategies such as looking for classifieds in newspapers, searching for “help wanted” notices on bulletin boards, going to employment or recruiting agencies, and writing for job opportunities directly with employers. . All of these traditional forms of job search involve a person reacting to a job that has already been publicly offered.
Although traditional methods are still necessary, creative, knowledgeable, and Internet-savvy job seekers will go one step further to stay ahead of the competition by creating an online presence to reach more potential employers. That’s because they know that more and more recruiters are using the web as a place to search for talent and conduct background searches. This trend will increase over the years.
Here are 3 ways you can use social media to improve the success of your job search:
1) Develop your online presence on social networking sites.
Make it easy for employers to find you online, thereby opening the doors to more job opportunities. Without an online presence, you will not appear to be as relevant as the ones that have, and will be ignored by smarter applicants who have online visibility. Online presence creation includes
- LinkedIn: a networking tool for professional connections. It is also used to recommend job candidates, industry experts, and business partners. Employers use LinkedIn as a search tool to find talent, and job seekers use it to leverage their network in support of their search.
- Twitter: social networks and instant messaging that allows users to post updates of 140 characters. The employer can use Twitter to post job offers.
- Facebook – A social network that connects people to keep up with friends and share ideas. Depending on their level of privacy, some job seekers have gotten a job through their Facebook network.
2) Create a blog to demonstrate your expertise
Another great way to further boost your image and demonstrate your experience, expertise, and passion in a particular field is to create an up-to-date blog. Keep it professional, creative, and update it with value-added content for readers. The articles you post may include tips and advice on topics in your area of expertise, also keep in mind that anything you write and post online is subject to judgment.
3) YouTube and Pinterest Marketing
Savvy internet job seekers are using video marketing to promote themselves. This is a creative approach to job search that has become increasingly common in the social media arena. You can create a video resume, such as a short, traditional video that includes a general summary of your work experience, educational background, and skills.
While Pinterest is not a networking platform, as it does not allow direct communication, it is becoming increasingly popular with businesses. It is a powerful tool to demonstrate your knowledge, organizational skills, and creativity to potential employers. You can create boards that relate to specific skill sets you have and use them as a portal to link to the work you want to showcase, such as an online portfolio.
4) CV online
In the new economy, the way employers review resumes has changed, the internet has also made it possible for job seekers to post their resumes online, on their own hosted websites. This change is particularly useful for those whose resume presentation will be vastly improved by being able to take advantage of the graphics and interactive capabilities that an online resume on a personal website can provide.
Simply put, in these times, a paper resume is not enough. Being creative is essential, and a well-designed online or electronic version of your resume, combined and linked to a strong social media profile, is usually ideal for a successful job search.