There are many pros and cons when it comes to using door hangers for your marketing and advertising needs. Here are some examples why.
PRO – They are personal. Some people appreciate this aspect of door hanger marketing. They must be delivered by hand, which shows effort and care on the part of the advertiser or company. This is great, especially when you’re trying to motivate a specific target market of people. Custom hangers are great for local marketing. Local events, campaigns, etc. everyone can positively promote themselves with printed door hangers.
CON – Many people who receive them see them as an automatic disposable part. With so many postcards, flyers, and other types of advertising materials arriving in the mail every day, you really need to make your hangers stand out in a positive way. This is why the design phase of creating your door hanger is so important, you need to grab someone’s attention before your creation ends up in the bin. Plus, there’s no envelope for a potential customer to open or another piece to distract or make them look twice. So this is why the look and design of door hangers mean so much.
PRO: They are one of the most unique pieces of collateral you can choose to use. While you do have to get over the “throw away” hurdle, if you do a great job during the design phase, you’ll end up with a beautiful and unique hanger to hand out. This is definitely a pro. If you can grab attention and deliver a powerful message, yours will be a definite hit.
CON: Some people see them as a weaker form of marketing material due to their lack of reach. Because of their delivery demands, hangers simply can’t reach as many people as, say, a postcard going through a stamping machine. Since each door hanger needs to be delivered by hand, the number of people you can communicate with will be fewer. Direct mail pieces will be able to reach more people solely due to their delivery method. This is why door hangers are great tools to use when you’re trying to reach out to a local group of people.
In general, they have various pros and cons, but ultimately, they are best suited for promoting a local business or organization and distributing to surrounding homes. You will get the best response this way, especially if you design your door signs well and make the consumer feel that you care about them and value their business before they decide to give it to them.
