Let’s be honest. Email marketing and publishing have become
very popular tool to promote your business, especially in the
USA Many people use e-mail in everyday communication. The email is
fast and cheap What would you like more? many people subscribe
to ezines on the Internet, Jokes, Advice, Recipes, Horoscopes…
Most of these emails are free and of very good quality.
Online and offline advertising and marketing has at least one
One thing in common: You must know your target audience. market
segmentation is very important because you don’t want to lose
your money by sending your ads to someone who has no interest in
it’s. Email advertising and online advertising in general is more
effective because there are many state-of-the-art techniques
that allow you to track each advertisement.
Some good services for tracking are:
Website Tracking
Stat Counter http://www.statcounter.com
Web trends http://www.webtrends.com
email tracking
Group Metrics http://www.group-metrics.com
Online
advertising can get information where your visitors are
is coming, what do they read on your website, how much is it
your email newsletter open rate, how much is the click-through rate
for each link in your newsletter, you can also get demographic data
reports about your visitors/subscribers and many other things.
Therefore, in the online presence you have great options to
1-1 marketing. You can adjust the layout and content of your website
according to the needs of your visitor.
If you advertise on television or in magazines, you may not know exactly how
many people actually saw your ad. There are some predictions
but not so precise, of course.
One of the main advantages of offline advertising compared to online
is that people still believe more in what they see on television than
In Internet.
Online promotion has a great advantage over offline
promotion and that is interactivity. In the online promotion you
you can have interactive ads that behave differently depending on
visitor behavior. What is popular in online advertising is
make ads as mini landing pages. yahoo! Use that technique to
advertising your services.
