How to interact with customers on the most used social networks

First of all, things change over time and the way we use social media is no exception. Younger generations prefer Twitter or Instagramwhile older adults remain active Facebook users.

However, to be successful on social networks, it is not enough to create a profile, you also have to grab the attention of customers. Thus, you can keep them interested in your content and encourage them to interact.

However, this is easier said than done, especially when the social media marketing the competition is fierce. However, our goal is for you to learn how to easily interact with customers on social media. Here are some recommendations:

Improve your business interaction on Instagram

In the case of Instagram, the protagonist is always the visual element. If you don’t strive to create a compelling image, video, ad, or infographic, it’s hard to earn likes on instagram.

Also, Instagram users want immediate information, to decide quickly whether to buy or not. It is advisable to have the prices of your products or services in the publication, or give a direct WhatsApp line, so that the consumer can communicate

If a customer can’t find a price list, a contact number, and their direct messages aren’t answered, they’ll simply stop being interested in the brand and what it offers.

Optimize customer service on Facebook

If you represent an SME, you have to make a good impression. The appearance of a business. Facebook page It must be professional, and it has to take into account all the details. These range from the quality of the images to the writing of the posts.

This social network offers a wide variety of tools to business profiles, such as facebook business, ads, CTA buttons and custom tabs. Your Facebook page will be much more interactive if you use all these digital marketing options.

Although Facebook is not the most widely used commercial network, it is still a powerful platform, which many retain to see the opinions of other people about a brand, a product or a commercial location. so you will win many like me on facebook.

Take advantage of Twitter to know your target

Twitter is very direct, ideal for quickly communicate with your consumers. As in Facebook, it is important to work on your brand, and make it known for its differentiating elements.

Although they are similar in their operation, Twitter users tends to express himself much more immediately than Facebook or Instagram users. Therefore, your opinion about a brand can go viral in a few hours.

Do not forget that the commercial profile has to function as a store or a brand. In both cases, the director or manager has to create a strategic plan that attracts consumers and that these, over time, become loyal customers. In this way, you they will be able to increase your likes on twitter.

Avoid These Social Media Customer Engagement Mistakes

To have a good relationship with your consumers and stop worrying about the interaction with your followers, you have to choose the simple and pleasant due to excess information.

For example, if you post with an in-text link, your best bet is put the link elsewhere, as in the comments or in a separate post. The links do not go well with the text, since they distract the reader, and instead of bringing it closer, it takes them away from the post.

In this sense, if your publications are short, precise and quick to read, you will be creating quality content. That should always be your most important goal.

Similarly, the comfort of your consumers has to be a priority. Quickly respond to comments or messages you receive, have your own URL that facilitates access to your profile, expand the “Information” section by adding schedules, maps or catalogues, and plan your publications based on the statistics of the social network in which you are. wearing.

Not answering messages, not giving the necessary information, not having customer service hours, or copying the same model from other commercial profiles, These are things you should avoid at all costs..

Remember that, as in any professional field, it is not uncommon to make some mistakes when managing a profile on social networks. Many of these errors occur almost without you realizing it, or simply because you didn’t know you needed to pay a little more attention to something specific.

The problem is that these errors can damage the reputation of your pageand make it less attractive to customers. Therefore, your relationship with the consumer is affected and the amount of sales decreases.

Conclusion on customer interaction on social media

Social networks not only bring people together, but also work as bridges connecting the online world. Going from Facebook to Twitter to Instagram only takes seconds, so Your brand must be present on each of these platforms.

Keep in mind that Instagram is more visual than Facebook, so you can reserve your best photos for this application. Although Twitter is very direct, ideal for quickly communicating with your consumers.

In general, the formula is the same, and it is based on designing an adequate profile, giving more importance to quality than quantity. This includes making sure your the content is visually appealingupload images or videos in the right format, create an attractive logo, respond quickly to user messages, and advertise your ads.

Avoid posting the same content on all your social networks. Doing so would of course be the easiest but not the most convenient. Variety is important to maintain the connection and, above all, to create engagement with your followers.

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