With the increasing number of photos being shared on the internet across the growing number of photo-sharing platforms, it’s clear that people are more drawn to images than text. Yet another fact is that millions of pictures and images floating around the World Wide Web are not just selfies and photos, they also include images of brands, their logos, and products. Digital marketing companies make significant use of social media channels like Facebook, Twitter, Instagram, and Tumblr to promote their clients’ brands through images. A brand image that is liked on a customer’s account reveals that it is worth more than words or text.
According to the CEP of web design company Blue Fountain Media, Gabriel Shaoolin, “Technology has made us a very visual culture. Cameras are in phones, watches, tablets, and laptops. As a result, there has been a dramatic increase in the use of photos and instant view channels to display them. So for a brand trying to communicate a marketing message, image-based content is becoming one of the strongest tools. [to do so].”
So how can online marketers benefit from image-based social media content? Take a look at three important tips offered by marketing experts that could help organizations harness the power of a photo.
1. Build a clear strategy
Just like your other social media marketing campaigns to advertise your business need a clear strategy, the same goes for using image-based platforms. While most businesses understand the value of using social media platforms like Instagram and Pinterest, they don’t have a clear idea of how to properly represent their brand visually on these media.
When it comes to image sharing marketing, in addition to focusing on target engagement, organizations must also properly represent their brand and humanize their business. In short, first analyze your goals and target audience and formulate a visual strategy accordingly that also includes video marketing that can help you go a long way.
Your goals should include:
Obtaining Representatives for your brand.
Visual and verbal interaction with your consumers.
Entertain and inform them.
Listen to what your customers have to say.
2. Identify the right platform
Reaching the right audience through the right channel at the right time is the best mantra for success. This symbolizes that each social media platform has its own marketing pattern and user demographic. Therefore, for their photo sharing marketing to be successful, organizations need to understand their potential audience and how they interact with their favorite social media platform. Also, since most of your target audience uses smartphones to access the internet these days, you should also optimize your content for the mobile experience. To do this, you can link your photos or images to your mobile website, select images that look good on smaller screens, and take advantage of new mobile features like the ability to embed Pins.
3. Think outside the box
Posting photos of your products regularly is certainly a good start, but it shouldn’t be your only approach to image-based online marketing. Your customers already know your products; instead, they look for content that they can interact with. They are drawn to user-generated content that is authentic and trustworthy.
To increase the amount of user-generated content in your social media feed, you can set up contests that encourage your customers to share their experiences with your product, rather than just taking a picture with it. These real life experiences of people with your product or company will motivate others to at least try your product, which can be a big game changer for you in the future.
if you are looking link building strategies Like image sharing or any other social media marketing services, hire an online marketing agency to help you with your marketing campaigns.