Copywriting for Your Business: Brochures, Whitepapers, and Case Studies: Which Should You Choose?

Are you looking to increase sales and brand recognition? Perhaps you are looking to become a thought leader within your market? If he answered yes, then it’s time to start working with a copywriter. Copywriters help create marketing materials by writing the material for you, but which material should you choose? Learn the difference between brochures, white papers, and case studies and how they will help you achieve your specific goals.

It doesn’t matter if you offer a service, a product, or both: sales are important to your business. One of the most affordable ways to increase your sales is through writing material. Of course, you’re probably not in the business of writing sales material. You’re in the business of selling your products and services, so outsourcing your sales collateral might be your best option. But what kind of material to choose?

There are a variety of sales materials to choose from, however many businesses don’t know which type will best meet their needs. This is especially true when it comes to understanding the difference between brochures, white papers, and case studies. Fortunately, each of these has its own advantages for achieving specific goals.


– A great option for B2C sales, but can also be used in B2B

– Provide a clear and concise description of your product and service

– A good starting point for new business.

White books:

– Best used for B2B sales or B2C sales if your product or service is expensive and complex

– This form of sales material can include up to 10 or more pages, providing detailed information on a specific topic and the best available solutions.

– Due to its extensive and detailed content, this is a great way to establish yourself as a thought leader within your business sector.

Case studies:

– Works great for both B2B and B2C

– Provide potential customers with detailed testimonials from past customers.

– Allows you to show your real life success stories

These are just some of the available forms of marketing materials to choose from. So if you’re still not sure which one would work best for you, a good copywriter can point you in the right direction. A writer will work with you to understand your goals and explain which option will achieve those goals at the most affordable price. Remember, these are just 3 examples of small business marketing materials, so contact a copywriter today!

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