Can Advergaming Save Your Business?

Research has shown that 42% of people who play games online do so for one or more hours a week. Fifty percent of people who play advergames do so for an average of 25 minutes. Ninety percent of the people who receive advergaming challenges from someone they know will play the advergame.

So what do these statistics mean for companies using advergames? For starters, more revenue, more brand exposure, and a positive ROI. A company-sponsored ad game can incorporate corporate colors, logos, products, and advertising messages. Advergames can live on a website and are even beginning to exist successfully as an application on mobile phones.

Confused about what exactly an advergame is? An advergame is a web or mobile game that incorporates and presents advertising and promotion of the products and services of a sponsoring company. In simpler terms, advergames are interactive games that a company distributes for consumers to play. The goal of an ad game is to provide promotional incentives with the goal of eliciting consumer response and, in turn, increasing consumer awareness.

For example, if your business is a retail store, you can create an ad game that looks and feels like your store. While playing your game, potential customers would be exposed to your logo and sale items, and might even receive an incentive (such as a coupon) to physically enter your store and buy.

An advantage of an ad game is that a consumer can log into the game at any time. The repeatability of advergames helps increase the time people are exposed to the sponsoring company and keeps consumers coming back. Players of the game are not fully aware that they are being advertised as they are focused on meeting the goals of the game.

Advergames come in almost all types, from reworked arcade-style classics, to casual games and fast-paced action games. A one-of-a-kind advergaming experience is what businesses need today to market themselves.

Advergaming has become such a flourishing industry that companies that specialize in advergame development are being sought after by companies looking to have their own custom advergame campaign. The companies that develop advergames help their clients with everything from designing and developing the game, to providing demographic and tracking information about the people who play the sponsored game.

Advergaming offers businesses a unique and powerful way to interact with visitors on multiple levels. Players get prolonged exposure to your company’s brand or cause, which can result in future sales. If your advertising game is especially creative, visitors are likely to tell their friends about it.

Many advergames also include the option to track each visitor’s gaming experience. This can provide a business with detailed information, which can then be used to refine an advertising game for even more exposure and impact. With so many benefits, advergames can create an exceptional branding environment for almost any product or service. And since revenue from ad games is expected to grow steadily for the next three years, there has never been a better time to learn more about how they can benefit your business.

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