One of the purposes of your podcast is to provide information and build an audience to listen and follow.
You can do a podcast once and stop and think that you will have a loyal audience. Consistency is needed. At the same time, if you use only audio, you are “just a voice” speaking to them.
People are visual by nature. From the moment we are born, we are looking at things. Think of a newborn baby, they stare at everything! Right? But as we get older, we tend to ignore the things around us. Why? Because they are familiar to us.
As we mature, we tend to focus on things that only interest us. These are the things that get our attention.
Advertisers explicitly understand this. They know that 90% of people ignore their commercials. But they execute them anyway. Usually about every six or seven minutes on a TV show. Why would they do this knowing that people ignore them?
Because the subconscious mind is still digesting the commercial. Our minds register what is SAID (even if we are not watching the video part). This is establishing familiarity with the product in our minds.
Then when we watch the commercial and we watch the video part, we connect the two aspects. The sound portion has been rolling around in our minds and now we see the video aspect. Our minds connect the two and the company has been successful in its effort to be constantly in our minds and thoughts about its product.
Think about these following examples and you will see what I mean…
“Well to the last drop…” Who or what are you thinking about?
“Can you hear me now?” Who or what are you thinking about?
“Finger licking good” Who or what are you thinking about?
The first is, of course, “Maxwell House Cafe. If you grew up in my day, that was the main brand of coffee you would find in almost every home.
the next is the guy from verizon walk in remote places, take a few steps and say this famous phrase.
And the last one is one of my favorites, Kentucky Fried Chicken.
All of these brands successfully used audio to implant the thought and then video to cement the thought in the mind of the audience.
You need to connect your podcast with your brand (whatever brand you’re establishing). If you fail to connect your brand with your target audience, it will not grow. There are several ways to accomplish this, but social media is currently the cheapest way to get started.
But, if you want to be honest in your assessment, social media is designed for visual questions, not audio cues. Why do you think social media platforms, by design, mute all video on every post? Because they rely on your video to grab the attention of those who are interested in seeing and listening to your presentation. You must physically unmute the video to listen to it.
How many videos have you just flipped through because nothing caught your eye?
My recommendation is to create short videos that focus on one point. Take this video as an example. It would be easy for me to drag this into a 30 minute teaching. (Do not worry I will not). Shorter is better.
You make your point. Viewers get the point. Now, you and them move on to other things.
But, just like the commercials we touched on earlier, if you successfully brand your podcast, be it video or audio, and repeat it over and over again, eventually, your brand will unconsciously get stuck in the minds of your target audience. .
That’s just one step to developing a loyal audience.
