By now, you probably know that keywords are the most important aspect of search engine optimization. Here are some keyword ideas you may not have considered: Local keywords (also known as geomarketing). Be sure to include your city and state in your keyword phrases. And be sure to spell the city and state. Do not use SC when in South Carolina. Brand list.
Are you selling a product that is easily recognized by your target market? Be sure to list all the brands you sell or service in your keywords for the various tags on your website. Have you contacted your providers about linking to their website? This can provide valuable local traffic to your website and your location. Use commonly misspelled words.
Are you in an industry where certain products, keywords, or phrases are often misspelled? If so, use these misspellings to your advantage and note them as a keyword. You will rise in the rankings above your competitor when the word is misspelled in the search box.
Some Other Little Known SEO Techniques How long have you registered your domain name? If it is less than 2 years old, this can work against you in the rankings. You will want your domain name to be registered for five years. This is like having a lease on your store front for five years instead of rolling from one year to the next. Your landlord will think that you are much more serious about your business with a five-year lease than you are paying for an annual lease. Google looks at your site in the same way and thinks that you take your website more seriously.
Buy domain names that are related to your business and then forward that name to your website. For example, there is a local ice cream shop that has its website in its name. They also purchased Myrtle Beach Ice Cream and forwarded that name to their site. This is a great way to drive local traffic to your website for a very small investment.
Using local sites for backlinks. These include your local Chamber of Commerce, industry sites, local area websites. Almost every city of any size has a website that discusses local events and happenings. Make sure you are listed on that site. Just make sure the site is relevant to your business. (However, avoid using a backlink service – this is considered spam.)
Good use of social media links – Make sure you make the most of links from social media sites. Be sure to frequently post links to new changes on your website or blog.
